DevOps to improve code quality and reduce failures

Like many businesses today, Just By Live needed to replace its existing manual release processes with an automated release solution. A DevOps approach using application deployment automation offered just that and much, much more — for less.

Business Case

The world’s first E-Distributor, Just By Live was founded in 2015 with a mission to empower retailers to dream bigger. The simple, yet ingenious E-Distribution platform bridges the gap between all kinds of stores and every brand.
Their cutting-edge mobile application has an intuitive interface and user-friendly features designed to maximize user access and convenience. For retailers, the app democratizes product access and unlocks higher profits. For brands, it offers wider reach, control and unlimited scale.
To ensure that the platform provides both brands and retailers smooth dynamic and intuitive experience constantly, The Company partnered with Mactores – A leading technology consulting company to avail an easily scalable compute capacity to help their system adapt to fluctuating traffic volumes during peak hours and festive seasons. Stability, performance, and the ability to scale were crucial requirements for a new solution, but those capabilities were not the only reason that Just By Live were looking for a move to cloud.
The company also needed a solution that would support their lean resource allocation model, enabling small teams to work quickly to bring new brands and their products to market through their application. This was possible by adopting DevOps to better support their delivery and change agility required by their business.


Just By Live engaged with Mactores to host their application on AWS cloud and deploy a robust DevOps infrastructure that would support them along their journey: from top-down, waterfall projects for their highly interconnected applications, to bottom-up, agile projects for their customer facing applications, or anything in between during the evolution.

AWS was the only cloud solution to offer a depth and breadth of services that could help the company increase application stability while lowering costs. Mactores migrated JBL’s workload to AWS, using Amazon Elastic Compute Cloud (Amazon EC2) to eliminate the costs, downtime, and capacity constraints associated with physical servers.

Mactores gave them the flexibility through Amazon Elastic Block Store (Amazon EBS) with Amazon EC2 instances to store their all their data. while Amazon Simple Storage Service (Amazon S3) was used for their application, providing a simple web service interface designed to store and retrieve any amount of data at any time, from anywhere.

Mactores also set up AWS OpsWorks, a Devops solution for managing applications of any scale or complexity on the AWS Cloud. AWS OpsWorks features an integrated experience for managing the complete lifecycle of software running on Amazon Elastic Compute Cloud (Amazon EC2), including automation tools that let them adapt to the company’s computing needs flexibly. Acquiring and launching new server instances only takes few minutes, so that capacity can be quickly scaled up or down. Billing by the hour ensures that even with strong fluctuations in demand, the company only pays for what they use.

Business Outcome

Moving to cloud provided the stability, performance, scalability, and security JBL needed to offer exceptional service to its customers—while saving the company time and money.

After hosting its application on AWS, JBL experienced an increase in availability and uptime by 99.89 percent —an improvement both its customers and investors were happy about. Earlier JBL team was working around the clock to maintain a high level of service. After migrating to AWS, the system and database administrators now do not have to work in multiple shifts.

Moreover, Adopting DevOps significantly decreased the time, labor, and cost involved in adding an instance in the AWS cloud compared with the previous need to add a new physical server to their environment. JBL could provision a full server in 5 minutes as compared to two to three weeks in an on-premise data center.

By using Amazon EC2, Amazon RDS, and many other AWS services, JBL reports that it has reduced costs. They have conservatively estimated cutting operational expenses costs by 15-20 percent per year. However, after migration JBL reduced operational expenditures by a whopping 35 percent. These savings include physical server hosting, managed services, administration, and licensing costs.

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